After the property was vacated earlier 2020, Owner Roxie Beach discussed possibilities for its use going forward with her son. He convinced her to pursue her ice cream business idea there, and assisted in preparing the building over the next several months.

With the bike path, public boat launch (at nearby Crooked Lake), the beach and U.S. 31, it provides a great location.

In addition to the familiar chocolate, vanilla and twist choices for soft serve, Beach’s Treats-N-Eats offers a selection of injectable flavorings known as FlavorBurst which can be added to a customer’s serving. Cherry, cheesecake and mocha are examples of the eight flavor options. Ice cream samples are available free of charge, as are small "doggie cones."

The shop also sells locally sourced foods such as jams and baked goods, and Beach intends to add other convenience grocery items to the mix.